Planet Ads presents a brand new concept for online advertising, that allows for advertising sustainable products and services and contribute to a climate secure future at the same time. Planet Ads invests 5% of income directly into projects that contribute to a cleaner, safer and a healthier world.

Planet Ads is open for participation from media and products that take responsibility for a sustainable future. Advertising results in increasing consumption levels and in growing pressure on environment and climate. By investing part of the advertisement income into clean technologies with the purpose to reduce future detrimental effects, Planet Ads actually contributes to a safer, healthier and cleaner world. This opposes to climate compensation schemes that only compensate for part of damages already done.

Planet Ads has started with a channel of websites which target climate conscious consumers and professionals. Only advertisers of products with an environmental and climate friendly profile can advertise on this channel.

Planet Ads is an initiative of the iNSnet Foundation, founder of leading Dutch csr, sustainability and climate news web portals like duurzaamnieuws.nl and mvonieuws.nl.

INSnet Foundation invests the planet premium in close collaboration with the C8 Foundation, an innovative fund raiser for financing the transition into a sustainable society.